The story behind Picifix.
Sam and Justin went to an computer science graduate course at the University of Berkley, California where they bonded over programming, apple devices and video games.
They came up for the idea for picifix.com one day when Sam's uncle called him up to help fix the house generator. Sam had no idea how to do so and instinctively looked to Google for help.
After spending a couple of hours filtering through the large number of websites that did not match his exact need, he spoke to Justin about it. Together they concluded that in the era of mobile computing, there needed to be a single app that would help anyone looking for "do it yourself" repair tutorials and thus "Picifix.com" was born.